Elevated value on the hotel club floor

Hotel reception
White Papers 21 Jul 2016

For business travellers who spend much of their time in hotels, there’s a sanctuary that awaits them in the lofty top floors of the world’s leading properties. That sanctuary is the hotel club floor, and discreetly hidden behind the closely guarded entrance, is its signature club lounge.

An exclusive atmosphere of relaxed comfort, personal attention and often premium views over the city skyline, the club floor is designed to make the busy traveller feel relaxed and at home - while away from home.

Although the hotel club floors have always maintained a sense of mystery and aspiration, they are accessible to many business travellers and can offer greater value to the bottom line over a regular executive room booking.

Defining features

In response to the growing demand from a corporate market that appreciates its high-touch offering, the hotel club floor has now secured its elevated position in many of the larger hotels.

Distinguished by features such as a luxurious lounge area, fashionable fixtures and often spacious rooms with stunning views, the club floor provides a haven for the traveller who is regularly on the move.

Many properties also provide club floor business services, a small boardroom, designated  workstations and printing facilities, plus dedicated concierge and butler services.

Who has club floor access?

While the club lounge is available exclusively to members or guests staying on the club floor, regular travellers who join the hotel loyalty program may be entitled to a room upgrade or access to the lounge. These benefits provide great incentive for travellers to stay within policy and assists companies with accommodation compliance, tracking, reporting and eventual savings.

Paul McMurray, Director of Sales and Marketing at Shangri-La Hotel in Sydney, says “Travellers appreciate that the club floor and its lounge are quiet spaces that help them be more comfortable and therefore more productive“

“Business travellers will meet clients and colleagues and other like-minded people in a less formal environment.”

"Shangri-La has seen an increase in individuals paying for access to the hotel club, even if their company is not a member.”

Benefits that outweigh the cost

Businesses are finding the benefits of club access override the increased room rate cost considering the substantial savings from the inclusions such as in-hotel dining, beverages and Wi-Fi.

Travellers often find the environment more conducive to sitting alone in their hotel room. Sue Gaddes, Manager of Global Sales for FRHI Hotels & Resorts (which includes the Raffles, Fairmont and Swissôtel brands) says, “the club lounge provides a vibe without being too noisy. We have found that women in particular prefer the safe and relaxed ambience of the club lounge to a lobby bar.”

For decades, this premium hotel benefit has been designed to enhance the guest experience with a sense of exclusivity and intimacy. It has become a much appreciated haven for the busy business traveller. Companies are now understanding the value of a happy employee who is more productive on the road. They acknowledge that increased productivity equals increased profits.

Key complimentary inclusions

  • Private check-in/check-out 
  • Free Wi-Fi access 
  • Light breakfast 
  • Daily refreshments 
  • Evening canapes and drinks 
  • Use of meeting room 

Additional Services 

  • Late check-out 
  • Laundry pressing 
  • Show shine 
  • Local phone calls 
  • Airport transfers 
  • Welcome amenity