REWE Group

Case Studies 06 Apr 2016


The REWE Group is headquartered in Germany and is one of the leading retail and travel companies in Europe. Founded in 1927, the REWE Group has a presence in 13 European countries with operations in 15,500 markets. The company has over 327,000 employees that work across more than seven business segments.

REWE Group’s Event and Travel Management division provides conference and corporate event services to individual businesses within the company. FCM Travel Solutions, as an affiliate of the REWE Group, worked closely with this particular division to implement a new online tool to streamline their event and travel management.


The REWE Group wanted more visibility of their conference and event management data and more control of their processes to alleviate resource pressures and streamline procedures.

FCM worked closely with the Event and Travel Management team to design and customise FCM Meeting Solutions for their specific needs. Customisation of the tool included an automated bid and offer management process with a uniform user interface and building into the tool a database of more than 15,000 hotels worldwide. Customised cost centre reporting was also programmed in to ensure invoice data was assigned to each REWE Group division accurately.

In just under 12 months all divisions within the REWE Group and individual users had been trained and registered on FCM Meeting Solutions.


Barely a year after the roll-out, all objectives for more streamlined conference and event management had been achieved. The Event and Travel Management division could seamlessly track all of their bookings, activity and spend volume was visible and consolidated data could be used to leverage volume with hotel suppliers for larger discounts.

At the same time, all users now benefitted from a more efficient online booking process, reservation requests were completed quickly as only the bare minimum of booking information was required (location, meeting type, number of rooms, event dates) and offers were created and processed within 24 hours. Invoicing was also faster and easier, and the payment process had also been standardised.

The REWE response

“Because of our complex corporate structure, revenue and cost structures were previously a challenge to quantify. With FCM Meeting Solutions, this issue has greatly improved and we cannot imagine working without the meetings tool.”

Frank Bartels
Head of Event and Travel Management