FCm Travel Solutions has further strengthened its global leadership team with the appointment of Alex Armstrong to the role of global director of sales.

Alex, who is based in FCm's regional head office in London, assumed the position February 1, following more than three years as head of sales for FCm's operation in the United Kingdom (UK).

As part of his new role, Alex will continue to lead FCm's UK sales division and will be focused on strategy development for FCm's global sales team. Alex will also oversee the global coordination and management of FCm's multinational sales pipeline.

Working closely with FCm's sales leaders for Asia Pacific (APAC), Europe, Middle East, Africa (EMEA), North America, Latin America (LATAM) and Caribbean regions, Alex will also be focusing on strengthening the company's global sales platform to increase consistency and enable new multinational business growth across the global network.

Alex brings to the role almost 20 years of experience in the travel, tourism and sales industries. Alex began his professional career in retail travel and then rapidly progressed to management roles in retail sales, operations and business travel recruitment.

Alex joined FCm's parent company Flight Centre UK in 2000 as the company's first dedicated business development manager (BDM) and since then has contributed significantly to the growth and success of Flight Centre UK's corporate travel division.

In 2008/09 Alex secured over £40m worth of new business in a six month period, which helped him to win a coveted company Directors award in the UK and also the number one BDM award for the Flight Centre group globally.

Alex said he was thrilled to be adding more of a global focus to his existing role in the UK.

"This is an exciting opportunity and I'm looking forward to be taking more of a hands-on role in the future development of FCm's global sales capabilities and direction," he said.

"FCm is extremely well placed to secure key multinational business in the mid to large market and be a leading force in winning blue-chip multinational and local business. We have an incredible sales force globally and I'm very pleased to be leading this team and look forward to using my role to help grow the FCm brand globally."