FCm Travel Solutions has beefed up its new and powerful reporting platform Clientbank Cloud with the muscle of data analysis specialists tClara.
Following on from FCm's launch of its Clientbank Cloud product at GBTA yesterday, FCm is delighted to announce a formal partnership with tClara, which will see the global business retailer integrate tClara's Trip Friction benchmarking metrics with Clientbank Cloud..
Based in the US but servicing multinational clients around the world, tClara provides high-value analysis of corporate travel data to help travel category managers make better decisions.
Using patent-pending algorithms, Trip Friction benchmarks are bringing new insights to the managed travel sector by linking traveller wear and tear with concrete business metrics, such as attrition and sales.
Clientbank Cloud draws on tClara's expertise to supply users with customised reporting that incorporates third party intelligence as well as data from FCm’s ClientBank Cloud.
As a participating supplier in Clientbank Cloud's data connector program, Trip Friction statistics can be compared to standard FCm travel statistics or any other third party data source connected with the platform.
FCm Global Technology Leader John Morhous said he was thrilled to sign off on the arrangement with tClara with the analysis firm providing a broader range of metrics for clients to run more customised reporting for deeper analytics on their travellers and travel patterns.
"tClara and its Managing Partner Scott Gillespie are well-known pioneers in the corporate travel market for insightful analysis into a range of traveller behaviour and travel procurement topics such as Trip Friction benchmarking," John said.
"It's data like this that our Clientbank Cloud tool will connect our clients with, for cross platform analytics that could lead to significant changes in a client's travel program and policy, and ultimately more savings."
Scott Gillespie, Managing Partner with tClara, said he was looking forward to being part of the Clientbank Cloud product as it was a unique reporting tool for the corporate travel market and would extend the reach of their services via FCm's global network.
"In the corporate space, analytics is power. The more visibility and understanding you have of your data and traveller activity the more power you have to make positive program changes for greater return on investment," Scott said.